How It Works

The Hair Thérapie Fortifier Mask has one main ingredient that makes all the difference for hair health and management. It's gelatin - and it's our secret weapon.

Why Gelatin?

The dominant element in human hair is protein. It accounts for 91% of hair fiber makeup.

Collagen is the main structural protein found in hair. Hair follicles are essentially a sheath of collagen that holds and nurtures the hair from the root. At the very base of the follicle is the papilla. The papilla is what links the follicle to the rest of the body and is also made up of collagen. The hair bulb is situated directly above the papilla. The papilla is what provides the hair bulb with nutrients needed to create new hair cells.


As hair cells are pushed upwards, they go through a process called keratinization. Hair cells are filled with fibrous proteins and lose their nucleus as they mature (which is why we say hair is dead). As the dead hair cells stack up, new hair is pushed out of the follicle and our hair “grows.” The hair that exits the skin is essentially a strand of woven keratin proteins. Depending on individual genetic components, hair cell proteins can form in different ways, resulting in different textures of hair.

The protein structure of our hair can become easily damaged and degraded due to routine or excessive chemical/ heat treatments as well as from the use of conventional detergent-based shampoos.  

Gelatin is a form of hydrolyzed collagen and is very similar to collagen insofar as they share the exact same amino acid profile. When collagen is cooked or heated up, it helps to isolate the gelatin (gelatin only dissolves in hot water). Gelatin forms a distinct gel-like substance when mixed with water (while collagen does not).

Collagen in the form of gelatin is incredibly effective when applied to the hair because it is a protein very similar in makeup to the protein found in human hair.

 Gelatin remarkably resembles keratin: they are both types of fibrous proteins and they also share some of the same amino acids. Damaged, lifeless hair has broken, compromised or missing protein bonds. But when gelatin is used as a treatment, it acts to restore and renew these bonds by replacing lost protein, so lifeless hair has more structure and strength. Strands are immediately thicker, stronger and more voluminous.

Before (left) & After (right) using Hair Thérapie Fortifier Mask

More Benefits

✓ Professionally tested and approved

✓ Suitable for all hair types - even the most sensitive scalps

✓ Doesn't weigh hair down - no product buildup

✓ Recommended for dry, damaged and extremely dry hair

✓ Excellent as a treatment to strengthen hair before & after chemical processing or to make hair more responsive to color treatments

✓ Highly recommended for those with fine, thin hair needing extra volume and thickness

✓ Gives over moisturized curly hair more structure, strength and definition