While some of us continue to love the 'luxury' of soap and foam an increasing number of us in the skin care and now hair care space are firmly convinced of the benefits of using less soap, not more, with some foregoing the shampoo ritual altogether. And who can blame them? Sulfates clean yes, but they do so with damage, especially over time. So what is the awakened hair care enthusiast to do? To this we say, go mild poo.
Recent studies have shown us what many have suspected for quite some time: zinc is involved in so many critical bio-chemical processes and right down to the cellular level that a deficiency -even slight- can have significant and even visible health consequences. Hair enthusiasts should take note that one of these unwanted consequences is thinning hair and a poorly performing hair growth cycle, something which so many of us struggle to explain. In the body zinc is in fact a building block of hair and a major player in protein synthesis, replication and structure. In our never-ending quest to explain the current epidemic of hair issues, could zinc be the answer?
Fact: human hair is 91% protein. So exactly why is everyone (for the most part) always going on about how to deliver more moisture to our strands? Shouldn’t we be also talking about protein? Yes, yes we should. Here’s the thing about moisturizing hair treatments- we do occasionally need them. Most everyone needs adequate moisture or water content for the protein fibers that make up the hair to feel soft and pliable. But we also need protein and here's why.