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    Experience

    The Gelatin Effect

    100% non-toxic formula made with superfood ingredients your hair craves.
    Learn more

  • One Ingredient

    Makes All The Difference

    Introducing the first all-natural, gelatin based hair mask for out-of-this-world results.
    Shop Now

  • On the blog

    Does your hair NEED Protein?

    No matter your hair type, you can benefit from a protein treatment.
    Learn More

  • Your best hair ever

    See how gelatin can truly transform your hair.

    Shop now

  • The Intensifier Heat Cap

    The perfect way to de-stress & enhance product performance.
    Shop now
The Fortifier | Scent No. 1
The Fortifier | Scent No. 1

Rosemary, Peppermint and Eucalyptus

 $49.00
SHOP NOW
The Fortifier | Scent No. 2
The Fortifier | Scent No. 2

Neroli, Frankincense, Vetiver and Sandalwood

 $49.00
SHOP NOW
The Fortifier | Scent No. 3
The Fortifier | Scent No. 3

Lime, Lemongrass and
Ylang Ylang

 $49.00
SHOP NOW
NEW! The Intensifier Heat Cap
NEW! The Intensifier Heat Cap

Luxurious, Cordless & Microwavable

 $60.00
SHOP NOW

As Seen In...

Real Hair, Real Results

Happy Maskers

  • “After using The Fortifier Mask, I couldn’t stop touching my hair - it actually feels lovely which I’m not used to. I spend a stupid amount of money on products and this mask actually worked wonders. And the SMELL...I wish I could bottle it!”

    Jen C. | London

  • “I really liked The Fortifier Mask. Right away I was really happy with the scent. It’s a completely different texture than what I’m used to. After applying it I could see how my hair was actually absorbing the product instead of it just sitting on the surface.”

    Sandra P. | Toronto

  • "I have extensions and they were feeling pretty dry and lifeless - I used the Hair Thérapie Mask and it literally brought them (and my real hair) back to life! Also... the smell of the mask. I am obsessed!"

    Meg C. | Colorado

Lilli S. | Ohio USA

“When my hair starts to feel dry, I like to use this mask. It really helps to restore/ hydrate my curls and add tons more volume to my hair!! I especially love the lime, lemongrass and ylang ylang scent.”

Alexandria S. | Los Angeles, USA

“The morning after I used the mask, my hair was was so soft, healthy & beautiful. It took far less time to style my hair. If you want longer, thicker, stronger hair - this is the treatment for you. A new permanent addition to my beauty regimen!”

Vanessa S. | Paris, France

“After one treatment, my hair felt amazing- it was less frizzy/dry & was much more manageable. It’s really like a spa treatment for your hair. I also love the ingredients & the fact that it is all natural & totally non-toxic!”

Majida S. | Florida, USA

“I am from Pakistan and living in America, my hair has become very dry and damaged. This mask has made my hair less frizzy, more shiny and way thicker! I have tried almost everything but for me this mask is like magic. I love Scent #2…so healing.”

Betty M. | Georgia, USA

“The texture of this mask was so nice and I like how it hardened a little bit on my hair while it sat because I could feel where it was and tell it was working. I saw an improvement in the thickness and volume of my hair immediately after rinsing and washing.”

Charlotte K. | The Netherlands

“My curls love this treatment!! My hair not only felt stronger and my curls bouncier, but my hair also felt much more hydrated and less dry. The second time I used it, my hair felt even stronger. I will be using this mask again and again and again.”

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Get the latest on our BLOG

NOTHING like the SUN

Now and especially in the time of Covid, there seems to be a consensus emerging that not only do we need the sun and Vitamin D, it is in fact essential for our very  survival.  It acts as a pain killer, mood enhancer, circadian rhythm setter, appetite regulator and even impacts our skin and hair health. And yet we are almost all deficient in this critical, live-giving hormone. You can take it in pill form but when it comes down to it, there is nothing like the sun.
Read more

DOES Your Hair NEED PROTEIN?

Fact: human hair is 91% protein.   So exactly why is everyone (for the most part) always going on about how to deliver more moisture...
Read more

SUBLIME SILICA

If you are looking for an all-star supplement to truly kick start your skin, nail and hair growth and health- look no further.  In the human body, silicon is the third most abundant trace mineral after iron and zinc. So suffice it say, if the body is always rebuilding itself, then shouldn't we be thinking about whether or not we are getting sufficient silica?  
Read more

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